Website redesign
How to prepare for a website redesign without losing what works
A redesign should begin with evidence about useful pages, customer questions, brand recognition, and operational constraints.
A redesign should begin with evidence about useful pages, customer questions, brand recognition, and operational constraints.
Inventory before replacing
Record current URLs, forms, integrations, analytics, search visibility, high-value content, downloadable files, and the pages staff frequently share.
Separate visual frustration from business need
A dated style may be real, but the redesign also needs to address navigation, content gaps, mobile behavior, conversion paths, update workflows, and measurement.
Collect real customer language
Use inquiry emails, call notes, and FAQ themes staff already know. Redesign copy should answer those questions - not invent a brand voice disconnected from how people buy.
Plan redirects and launch ownership
Useful URLs should not disappear without a redirect decision. The launch plan also needs named responsibility for domain, email, analytics, backups, updates, and post-launch support.
Decide the monthly operating model early
Ask who will own content updates, technical care, and approvals after launch. A redesign without that path becomes another stuck website.
Turn guidance into a practical plan
See what a managed website can look like.
Browse complete interactive examples before deciding whether the service fits your business.