Keeping a website current
A med spa website update checklist that starts with real changes.
Review services, staff information, hours, contact routes and expired offers. Use a simple owner-and-action checklist instead of redesigning on a calendar.
- 01 1. Check the service information
- 02 2. Check the people and business details
- 03 3. Follow the contact and booking paths
- 04 4. Check offers and time-sensitive content
- 05 5. Look at the changed page, not only the editor
- 06 Use a small change record
- 07 Decide what needs a plan and what needs a project
Review services, staff information, hours, contact routes and expired offers. Use a simple owner-and-action checklist instead of redesigning on a calendar.
You do not need to rewrite the website every month to prove that someone is managing it. You need a reliable way to notice when the business and the website disagree—and to get the right change completed.
A useful review follows real business events. A new service, a staff change or a new booking address may require immediate attention. A simple recurring review can catch what was missed. The schedule below is a suggested operating habit, not a medical requirement or a Google ranking rule.
1. Check the service information
Start with the service list actually approved by the business. Does the site still list something no longer offered? Has a name changed? Is a new service only mentioned on social media while the website points people elsewhere?
Clinical wording and claims should be approved by the appropriate person at the practice. Do not let a website tool invent indications, outcomes, qualifications or prices. The website provider's task is to implement the approved information clearly.
2. Check the people and business details
Confirm public staff names, roles, photographs, location, contact details and hours where published. Verify rights before replacing an image. A stock model must not become an apparent staff member, and an old team photo should not imply a current employment relationship.
Compare the pages with the current business record rather than assuming the homepage is the source of truth. Do not place a private employee detail on the website merely because it appears in an internal note.
3. Follow the contact and booking paths
From the homepage and one important service page, follow the normal contact or booking link on a phone. Does it lead to the correct location or provider? Is the next step clear? Can a visitor distinguish a consultation request from an available appointment?
Inspect the destination without creating a real appointment or sending a patient enquiry as a casual test. An authorized functional test should use the provider's supported test method. A click count by itself does not show that a real booking succeeded.
4. Check offers and time-sensitive content
Find promotion dates, event notices and “coming soon” labels. Remove or revise them when their approved period ends. Do not manufacture urgency by resetting a countdown. If pricing is displayed, confirm the actual amount and conditions with the business.
One owner for the expiry date is more useful than several people assuming someone else will remember it.
5. Look at the changed page, not only the editor
Read the live or staged page on a phone after an edit. Check the image crop, heading, links and how the next section follows. A correctly saved field can still produce a confusing page. Use keyboard navigation for the controls you changed and check that essential information remains understandable without decorative effects.
Use a small change record
Copy this table into your normal workflow:
The example is a task record, not a claim about a customer or a promise to finish within a specific time.
| Page or section | Current issue | Approved replacement | Supplied by | Person doing the work | Needed by | Verified result |
|---|---|---|---|---|---|---|
| Example: Services page | old booking destination | newly approved link | practice manager | website provider | before next promotion | correct external page opened on mobile |
Decide what needs a plan and what needs a project
Text replacements and approved image swaps may fit a maintenance allowance. New page structures, integrations or a new brand direction may require separate scope. Ask before the request turns into billable work. A provider should be able to explain that distinction without making you schedule a sales call for every change.
If the checklist keeps returning to your desk, the missing piece may be responsibility rather than design. Compare a managed arrangement against your actual backlog. If the routine is already handled well, keep what works.
Turn guidance into a practical plan
See what a managed website can look like.
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